Persuasive Writing/Pitching

Lawyers and law firms must often persuade in writing, be it a website, a pleading, or a pitch. And in the fight to persuade, how you say it is often more important than what you say.

In this interactive workshop, participants receive eight “weapons” for winning writing in any persuasive context, including a punchy, dynamic style; show, don’t tell; and a reader-focused presentation. Throughout the workshop, participants break into groups to discuss good and bad examples from practice that illustrate the various points.

Sample Agenda

9:00 am Structure: (1) quick context, (2) navigation aids
9:30 am Style: (3) concise, (4) strong, (5) punchy, (6) punchy punctuation
11:00 am Break
11:15 am General: (7) reader-focused, (8) show, don’t tell
12:00 noon End

-Usual duration: 3 hours
-Target groups: (1) BD/marketing teams (2) lawyers who persuade (DR, employment, IP, etc. teams)
Note: The course can be tailored to one of the above groups.


For me, a personal highlight from Career Days. Finally a presentation with high practical relevance. In my opinion, it would make sense to offer such a workshop much earlier. 

Lawyer, CMS Hasche Sigle (Berlin)

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